Archive for the 'Employer Branding' Category


3 Tips To Better Recruitment Programs

3 Tips To Better Recruitment Programs

Today we have a guest blogger. Sharon Lim is a 10-year veteran in campus recruitment in Asia. She has worked with the biggest firms such as Accenture, Oracle, HP. I've included Sharon's LinkedIn profile if you wish to connect with her. Enjoy!


No longer are students lining up to apply for a job just because you are hiring. Its a competitive market out there. Gen-Y students are very selective on which recruitment talks they will attend. Publicity within the universities have to be done right to attract the right students to attend. 

1. Targeted Branding

Corporations often fail at campus recruitment talks due to two reasons:

a. Inability to attract students

b. Poor target marketing

If your branding is weak, start slow. Build relations with the university career services or...

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Interview with the Vampire: Behavioural Interviewing

Interview with the Vampire: Behavioural Interviewing

The recruitment landscape in Singapore (and other emerging markets in Asia) has changed significantly in the last 10 years. Rapid economic expansion has resulted in firms hiring at unprecedented levels with record low unemployment rates. Candidates, especially Gen-Y, can shop around for the best deals in the market with multiple job offers waiting for them. As they say, this is a “candidate’s market”.

Interviewers Lack Marketing Fizz

Unfortunately, the interview methods employed by numerous managers have not changed. Many do a bad job in marketing their companies during interviews with candidates. They use interview strategies that are stuck in the 20th century. Companies fail to understand that jobs need to be marketed like consumer products. What’s in it for candidates? What can...

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Where Are You At With Social Media?

Where Are You At With Social Media?

Almost every business event or meeting I go to, people are buzzing about social media in business and what strategy to employ. It’s a hot potato. My take on it is everyone has an interest in it, most people KNOW they need to be in it but have very fuzzy ideas on what to do.

Social media is something to embark into wholeheartedly, it’s jump in boots and all or nothing. It is not something you go in half way.

Here are some common discussion points:

  • Where to begin? Facebook, Twitter, LinkedIn, Google +, Youtube, Pinterest, blogs? It maybe all the above or selected platforms, depending on your type of business and purpose of getting on the social media to connect with your target audience. For business-to-business companies like Reccelerate, its LinkedIn and Twitter, maybe Youtube...

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Universum Awards 2012: Branding Employers

Universum Awards 2012: Branding Employers

 

OK, so it’s been several months since I last posted a blog. Hey! I’ve been busy!

I was privileged to be invited to the Universum Awards 2012 held in Singapore on July 19th and 20th 2012. Truth be told, I attended the proceedings on the first half of Day 1 only. But I came away with some great takeaways from a couple of great speakers.

Dr Adil Malia, Group HR President of Essar gave an overview of Employer Branding and its importance. Yes, I know. Employer Branding has been spoken to death for God knows how long. But mid-way through his preso, Dr Malia emphasized the human factor of Employer Branding; that you can have the best processes in the world but if you don’t have the right people running it, the implementation of your branding strategy isn’t going to succeed. In my world,...

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